Please note that KAB Marketing is no longer operating as a consulting and presentations company. The Blog "What's Branding Got to Do with it?" will continue to be published on a regular basis.

What is BrainBranding™?

BrainBranding™ is a revolutionary process for brand development that mirrors the way your brain’s 4 different thinking preferences influence and drive the buying decisions of your clients and customers.
Using the 4-step BrainBranding™ Process, you will sharpen you branding focus, develop more meaningful client/customer relationships, and generate more sales.

Ken Banks and Robyn Winters have collaborated to create an innovative branding approach that blends practical marketing expertise with brain-based communication strategies. This dynamic combination results in a brand that:

  1. Has universal appeal to all buying styles
  2. Drives client & customers to your brand
  3. Remains in the minds and hearts of our market
  4. Increases sales to improve your bottom line

BrainBranding™ ensures that the people who do business with you completely understand what your brand delivers, which means that they can easily distinguish your brand from the competition.
Incorporating the BrainBranding™ process into your branding and marketing strategy produces the following positive results:

  • A brand that activates consumer buying styles
  • A brand that has longevity
  • A brand that increases sales and your bottom line

Brain-based processes – and initiatives – are on the cutting edge of contemporary business. It’s time to Activate the Brain and Stimulate Your Brand!

BrainBranding™:

  • Mirrors the way your brain’s 4 different thinking preferences influence what you buy and who you buy it from
  • Drives the buying decisions of your clients and customers

Your brain is a selective filter – for listening working, communicating – all of its everyday processing needs. The same holds true when it makes a decision about brands. Some elements break through, while others are filtered out.
The following model illustrates the four possibilities that your brain is seeking in a brand:

Whether you’re looking for a hammer or a house, clothing or a car, your brain looks for specific factors that draw it to you and/or your brand. When you understand these internal motivators, you can design a brand and strategy that take advantage of this insight.