Terri Kabachnick & Ken Banks —
Helping Retail Organizations Live Up to Their Brand Strategy
Realizing that one of the key components any well-designed brand strategy is the quality of the people working in the stores, Terri Kabachnick and Ken Banks provide insights and expertise to help retailers get the right people to serve the right customers.
Terri has developed effective programs to help stores identify the characteristics that an employee must possess to succeed (and be retained) in a retail store organization and bring that store’s branding strategy to life every day and with every customer. She is an internationally recognized consultant, expert, and presenter on development of the best team for your organization.
Ken brings over 30 years of retail marketing expertise with several major store organizations in helping these companies identify the right customer, what motivates them to shop your store, and what it will take to position the store brand better than the competition.
Ken can help the store attract the right customers–the loyal, highly profitable ones. Terri can help the store attract the right people to take care of those customers and help strengthen the branding strategy for the store.
In addition to presentations and workshops, Ken and Terri will develop a program to work directly with your organization–at all levels–to help you not only develop and communicate the right strategy, but also develop techniques to hire and develop the right people to live up to that strategy.
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