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PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/p>\n
HOLIDAY BRANDING REALLY WORKS!<\/p>\n
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Spending the Thanksgiving holiday with our family in the North Georgia Mountain reminds me of how important relationships are at this time of the year.\u00a0 Watching some of the multitude of holiday advertsing on the air and online, also reminds me of how so many products, services and store forget that it\u2019s the relationship that they have with their customer that determines how strong their brand is and that strength is what determines the success of their holiday sales at this important time of the year for business.<\/p>\n
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Once again the papers are filled with promotional sales for one day sales, black Friday specials and lowest prices of the season.\u00a0 All of these are holiday marketing staples, but it\u2019s the branding that really drives the customer to choose one product over another when deciding on a source for gifts.\u00a0\u00a0 Fortunately, there are still some companies that choose to make a difference and creatively reach out to build a relationship at Christmas.\u00a0 Let\u2019 take a look at a few shining examples that are worth taking the time to spread my Christmas cheer this year:<\/p>\n
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Bouygues Telecom<\/u> is the French leader in internet and cellular communication and they realize that the real benefit of their technology is enabling their customers to not only share holiday greetings but also to be able to relive the memories of Christmas\u2019s past with their family.\u00a0 This spot translates well using a pop standard with scenes that bring a smile to everyone.\u00a0 Click on the link below<\/p>\n
https:\/\/youtu.be\/Ok0IzCapyJ0<\/a><\/p>\n <\/p>\n Macy\u2019s.\u00a0 <\/u>To be sure, department stores continue to diminish in their importance at what once was their most important selling season.\u00a0 A https:\/\/youtu.be\/2vsnrWVc1ro<\/a> (MACY\u2019S WINDOWS NYC)<\/p>\n Now take a look and listen as Macy\u2019s partners with Delta Airlines to present a musical tree at its parade this year.\u00a0 Click on the link below:<\/p>\n https:\/\/youtu.be\/o7rMn3pcslY<\/a> (MACY\u2019S SINGING TREE WITH DELTA AIR)<\/p>\n Frangrance gifts are a big part of all retail holiday sales, Macy\u2019s adds some branding its relationship in the following spot.\u00a0 Click on the link below:<\/p>\n https:\/\/youtu.be\/250jwnkdz-Q<\/a> (MACY\u2019S WONDERS OF GIVING SIG. SCENT)<\/p>\n <\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2016\/11\/macys-logo-150x150.jpg\"){kind=logo}
lot of that is due to forgetting to brand themselves in the midst of all the promotion.\u00a0 Macy\u2019s is no exception to that diminishing trend.\u00a0 However, the store continues to maintain important traditions that are memorable part of our Christmas traditions.\u00a0 The Thanksgiving parade, the wonderful Herald Square store windows, and the Believe campaign continue to separate the stores from all the other retailers.\u00a0 Take a look at this video that captures the unveiling of the store window on a snowy night on Broadway.\u00a0 Click on the link below.<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2016\/11\/Pubix_Super_Market_2-150x150.jpg\")
Publix<\/u> has long been my favorite for branding and setting the standard for holiday creativity in advertising.\u00a0 This year is no different. Yes, you can get Turkeys for 99 cents a pound, but you can welcome home your son to a dinner that makes the food special to every family.\u00a0 Click on the link below for this great spot?<\/p>\n
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this video \u201cspot\u201d Apple creates a new animated special that highlights the importance of Christmas wishes that need to be shared.\u00a0 I didn\u2019t quite grasp the message in the commercial but this is worth the 3 minutes to tell the whole story of what technology can do to help a young girl share here holiday wishes.\u00a0 Click on the link below:<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/11\/IMG_0010-150x150.jpg\")
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