{"id":726,"date":"2017-12-12T18:17:57","date_gmt":"2017-12-12T23:17:57","guid":{"rendered":"http:\/\/www.kenbanks.com\/?p=726"},"modified":"2017-12-12T18:17:57","modified_gmt":"2017-12-12T23:17:57","slug":"holiday-branding-at-its-best","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=726","title":{"rendered":"HOLIDAY BRANDING AT ITS BEST!"},"content":{"rendered":"

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/zTw4gkxolxw”] [\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/p>\n

KEN BANKS\u2019 BLOG DECEMBER 2017<\/p>\n

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HOLIDAY BRANDING AT ITS BEST!<\/p>\n

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Merry Christmas!\u00a0 This time of year used to be a period when it was a time for retailers and products to showcase their creative skills in communicating their brand.\u00a0 It was the peak selling season and the time when budgets were increased to try to make your message stand out among all of the great advertising of the season.\u00a0 Once again this year, the airwaves, websites, mail, and newsprint ads simply aren\u2019t that special.\u00a0 Preprints look remarkably similar to each other.\u00a0 Catalogues look like the preprints.\u00a0 Television spots talk more price than spirit and seem to be redundant.\u00a0 Online messages\u2014ditto.\u00a0 I have to admit that Target broke through with a creative use of television media this week on The Voice <\/em>on NBC when they ran short spots with the two voice talents singing a Christmas carol with a Target in the background immediately after the duo sang together on their semifinal appearance show.\u00a0 Not sure there was much branding, but for those watching the timing couldn\u2019t have been better and the interest was at its peak.<\/p>\n

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However, there still are some great campaigns running during the holiday.\u00a0 Unfortunately, many of them aren\u2019t seen here in the US as some great creativity again comes from the UK and Europe.\u00a0 Here are some examples of brands that reach out and touch their customers with award winning creative and a message that hits the holiday spirit precisely.<\/p>\n

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\n\"\"John Lewis<\/em><\/strong> consistently sets high standards for Christmas creativity that reflects their unique partnership strategy for their stores and online business.\u00a0 This year they feature Mox the Monster in a fairy-tale-come-true spot that hits home. \u00a0The Beatles\u2019 classic tune sets the pace and completes the engaging message.<\/p>\n

Take a look by clicking on this link https:\/\/youtu.be\/Jw1Y-zhQURU<\/a><\/p>\n

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\"\"ALDI <\/em><\/strong>has been a leader in food retailing in Germany for over 40 years and it\u2019s making aggressive inroads in building market share in the US.\u00a0 The chain has grown to over 1700 stores in 35 states serving over 40 million customers each month in their simple, streamlined stores and product assortments.\u00a0 Their advertising here reflects that organization but when it comes to branding, the company hasn\u2019t exported its creativity as seen in this spot featuring carrots.\u00a0 Not your most typical Christmas product (unless you\u2019re Frosty) but the veggie makes sense in these UK spots. Take a look by clicking on this link\u00a0 https:\/\/youtu.be\/UJQG2lqm5ek<\/a><\/p>\n

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\"\"M&S <\/em><\/strong>(Marks & Spencer) was founded in 1884 as a single-stall retailer that has grown internationally as a multi-channel retailer with 914 stores serving 32 million customers in the UK.\u00a0 It does it successfully by providing a unique British shopping experience and by tying in with a favorite in Britain\u2014Paddington bear. Take a look by clicking on this link https:\/\/youtu.be\/KfaSxIkLslE<\/a><\/p>\n

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\"\"McDonalds <\/em><\/strong>may not be the first place you think of when it comes to carrots (yes, carrots again for Christmas\u2026maybe a new trend in the UK) but the company has always set the standard for great campaigns here in the states but this year the US has seen nothing but breakfasts and burgers while overseas the company remembers that McDonald\u2019s is the #1 convenient fast food store.<\/p>\n

Take a look by clicking on this link \u00a0https:\/\/youtu.be\/XZ2PenyNRjE<\/a><\/p>\n

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\"\"Amazon <\/em><\/strong>has more presence (presents?) at Christmas than any retail establishment that I can think of.\u00a0 The smiling boxes are on everyone\u2019s porch daily and the UPS drivers in their golf carts are loaded up in every neighborhood.\u00a0 Amazon brings those boxes to life this year with singing smiles that drive home the reason why the online company is giving most conventional retailers more competition both with their products and their brand messages.<\/p>\n

Take a look at a couple spots by clicking on these links: \u00a0https:\/\/youtu.be\/UUXgMfFfOkY<\/a>\u00a0 and https:\/\/youtu.be\/aYUw95G5lRA<\/a><\/p>\n

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\"\"NFL Shops <\/em><\/strong>may not be the first place you think of at this time of the year, but their merchandise becomes more relevant as the playoffs near.\u00a0 Usually, the branding is tied only into the weekly televised games but this year they have a special holiday message that scores a touchdown in my branding offense.<\/p>\n

Take a look by clicking on this link https: https:\/\/youtu.be\/-vZFXI6l52o<\/a><\/p>\n

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\"\"Coke <\/em><\/strong>is a part of many Christmas celebrations and gatherings and its awareness continues to grow each year.\u00a0 This year in Europe Coca Cola gives a whole new meaning to sharing the Christmas spirit not only with your neighbors but good old St. Nick as well.<\/p>\n

Take a look by clicking on this link https:\/\/youtu.be\/ZeTAuvu3U08<\/a><\/p>\n

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\"\"I hope you took the time to click on and watch these commercials.\u00a0 Not only is it a great example of holiday branding, but they surely will bring the Christmas spirit to you as well.<\/p>\n

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la<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/zTw4gkxolxw”] [\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO KEN BANKS\u2019 BLOG DECEMBER 2017   HOLIDAY BRANDING AT ITS BEST!   Merry Christmas!\u00a0 This time of year used to be a period when it was a time for retailers and products […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-726","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=726"}],"version-history":[{"count":2,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/726\/revisions"}],"predecessor-version":[{"id":733,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/726\/revisions\/733"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}