https:\/\/youtu.be\/A81QT9GlQ54<\/a><\/p>\n <\/p>\n
What has made LEGO such a successful brand is by sticking to its basic founding product and creative premise while constantly updating it to current trends and interests.\u00a0 Then, reaching out to its customers in new and different ways to add to the experience of the brand and the fun it provides.<\/p>\n
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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/B-OnRwqEz6k”] [\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO BUILDING A GREAT BRAND\u2026BRICK BY BRICK! I\u2019ve always been a big fan of LEGO\u2019s.\u00a0 I enjoyed helping my kids put together all kinds of LEGO kits and models.\u00a0 Then, the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=707"}],"version-history":[{"count":7,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/707\/revisions\/714"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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brought even more elaborate and intricate models.\u00a0 I am fascinated by the LEGO stores that I\u2019ve visited here and abroad, and recently enjoyed visiting LEGOLAND near Orlando.\u00a0 I particularly was amazed at the creation of major US and Florida cities at the park which were completely made out of millions of LEGO bricks.\u00a0 So, it shouldn\u2019t be a surprise that when a LEGO sculpture exhibit (The Art of the Brick) came to Tampa, we had to see what sculptor Nathan Sawaya could do to add magic to these simple bricks that have been the same since 1932.<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2017\/09\/IMG_5056-150x150.jpg\")
themselves.\u00a0 His description of the exhibit describes his motivation very well: \u201cThis exhibition engages the child in all of us while at the same time highlighting sophisticated and complex concepts. Chances are you probably don\u2019t have a slab of marble or a ceramic kiln at home.\u00a0 But I bet you have some LEGO bricks.\u00a0 <\/em>You can say that again, Nathan.\u00a0 We find one or two quite frequently around our house and enjoy putting them together as much as the kids.\u00a0 I\u2019ve also been fascinated by the LEGO brand for years and how it manages to endure and thrive from one generation to another.\u00a0 It has also grown to a $2.1 Billion brand that is now the world\u2019s largest toymaker by revenue.<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2017\/09\/LEGO_logo.svg_-150x150.png\"){kind=logo}
Founded in Denmark, the word is derived from the Danish words \u201clego godt\u201d which means play well. \u00a0I also can come from the Latin \u201clego\u201d meaning \u201cI put together\u201d and marketers can certainly recognize that this brand plays well in the competitive retail market place and that they have put together a brand strategy that endures and continues to grow surpassing brands like Mattel as an all year\/all ages brand.<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2017\/09\/LEGO-SHOP-AMAZON-300x89.png\")
Asian expansion will soon follow.\u00a0 To reach even more potential customers (and creative sculptors) the company has five LEGOLAND amusement parks in its home city of Billund, Denmark, Carlsbad, CA, Winter Haven, FL, Windsor, England, and Gunzburg, Germany, which are operated by Merlin Entertainment.\u00a0 We found the park to be fascinating and enjoyed staying at the LEGOLAND Resort Hotel which brings the brand alive not only in the rooms but throughout the property.<\/p>\n