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PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/p>\n
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BRANDING AT THE STORE<\/p>\n
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New George Wine Bar<\/strong><\/em> For many years now, I have used Disney as a great example of an excellent brand that keeps on improving itself.\u00a0 Living only 90 minutes from Walt Disney World has not only been convenient but it also affords me the opportunity to visit regularly and observe first-hand how the company improves those things that just don\u2019t seem to work or appeal as well as the standards that we\u2019ve come to expect from Disney.<\/p>\n A few days ago, I decided to visit Disney Springs\u2014the new and improved version of the Downtown Disney area near the Orlando theme parks.\u00a0 To be sure, Downtown Disney was pretty exciting when it first opened over 20 years ago, but after a couple visits it never seemed to hold the appeal or excitement to warrant a return visit whenever we visited the other attractions at Disney. \u00a0\u00a0Well, welcome to Disney Springs\u2014what an improvement.<\/p>\n <\/p>\n UNIQLO Opens at Disney Springs<\/strong><\/em><\/p><\/div>\n Disney has not just updated the area, it has re-invented it and made a new destination for central Florida visitors and residents alike.\u00a0 Great new restaurants, a market place that competes with some of the best in the country, new attractions and plenty of parking make this an exciting stop for a great time and outstanding marketing.\u00a0 One of the highlights in the Market Place was the UNIQLO store\u2014the Japanese fashion store that has aggressively become one of the top retailers in the world and definitely the largest fashion store of its kind anywhere.<\/p>\n <\/p>\n UNIQLO has grown world-wide to almost 1800 stores with over half of them in its home country of Japan.\u00a0 There are 45 now in the US as<\/p>\n Merchandise Greets You Immediately<\/strong><\/em><\/p><\/div>\n <\/p>\n Love Those Quilted Coats in Central Florida<\/strong><\/em><\/p><\/div>\n I was surprised and impressed by the overpowering display of foldable winter quilted jackets and coats as I walked in from the Central Florida heat. They came in a variety of colors, they light-weight, warm and fold up easily to fit in one\u2019s purse or backpack.\u00a0 And\u2026they are priced to make you stop and say how can they do that for such a low price.\u00a0 Well, maybe it\u2019s world-wide production or maybe the \u201cMade in Vietnam tags\u201d!\u00a0 I asked one of the staff if they really sold that many of these coats and jackets here in Florida, and she said \u201cOh yes.\u00a0 We have a lot of Brazilian and other South American tourists here and they buy them to take back where winter is coming soon.\u00a0 The company knows its markets and has partnered with its suppliers to develop state-of-the-art fabrics that fit the lifestyles.\u00a0 I don\u2019t wear many turtlenecks anymore, but when I felt the light-weight, super dry HEATTECH fabric and then looked at the $18 price tag I was sold.<\/p>\n <\/p>\n UNIQLO builds its brand at store level every day.\u00a0 Its flagship stores in major cities, are not just revenue producers but they are brand<\/p>\n Merchandise Folded and ready for the customer<\/em><\/strong><\/p><\/div>\n communicators that say a lot about the company\u2019s culture and its strategy.\u00a0 When CBS Sunday Morning did a feature on the store a few years ago when it opened in New York, the company\u2019s COO demonstrated a mirror that could show you the various colors of whatever garment you were wearing without ever having to take it off.\u00a0 UNIQLO plans to be at $50 Billion in sales in the near future.\u00a0 With stores that build the brand and make shopping exciting, there\u2019s no doubt they\u2019ll exceed that and their customer\u2019s expectations.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/TQUKubZ9QY8″] [\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] KEN BANKS\u2019 BLOG MARCH 2017 PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO BRANDING AT THE STORE For many years now, I have used Disney as a great example of an excellent brand that keeps on improving […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-625","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=625"}],"version-history":[{"count":7,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions\/715"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
at Disney Springs<\/strong><\/em><\/p><\/div>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2017\/03\/disney-springs-uniqlo-exterior-list-150x150.jpg\")
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the company has moved toward larger stores in larger markets and has grown its sales to over $16 Billion (if my yen\/dollar conversion is accurate).\u00a0 These are exciting numbers, but what\u2019s really exciting is the in-store experience.\u00a0 UNIQLO\u2019s theme for its Life Wear is \u201cSimple Made Better\u201d and the simplicity of the store is apparent the minute you walk in.\u00a0 With merchandise displays that make an immediate statement of volume and color that only exceeded by the neatness that is a constant.\u00a0 The training of employees on how to fold the clothes is legendary and is only superseded by customer service commitment that provides friendly faces who seem to be everywhere straightening and colorizing while helping anyone in sight.<\/p>\n![\"\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2017\/03\/IMG_3651-150x150.jpg\")
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