[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Left..Visit to the Rockefeller Center Christmas Tree<\/em>\u2028I was just listening to some old Christmas carols when I heard a song by Bing Crosby (that shows how long ago I recorded these songs!) called \u201cIt\u2019s not the things you do at Christmas time, it\u2019s the Christmas things you do all year long!\u201d I had just seen a business news report that retailers were again struggling with their holiday (politically correct of course) sales this year. How appropriate are old Bing\u2019s lyrics for those retailers who hold up doing any signficant marketing and branding all year and then shoot their marketing wad in December expecting the customer to select their store over the others with the same items and much the same prices. I always used to tell our fragrance buyers that they should build a preference all year as the right store for that purchase and then they wouldn\u2019t have to scramble and overspend from Thanksgiving on tryingto get that last minute gift sale. Branding is not just a blitz campaign. It takes time and it take meaningful messages (no, a preprint a day does not keep the sales slump away). The customers are all as busy as I am at this time of year and they are going to go to the stores that they prefer in March and July first to get their Christmas shopping done because they don\u2019t have time to stroll the mall anymore. I just heard that Macy\u2019s was going to be open 24 hours this weekend. Hooray. I always wanted to go to Herald Square at 3am to get my wife\u2019s gift!\u2028Wishing you a Merry Christmas and Happy New Year all through 2008.<\/p>\n Ken<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Left..Visit to the Rockefeller Center Christmas Tree\u2028I was just listening to some old Christmas carols when I heard a song by Bing Crosby (that shows how long ago I recorded these songs!) called \u201cIt\u2019s not the things you do at Christmas time, it\u2019s the Christmas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=493"}],"version-history":[{"count":1,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/493\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/493\/revisions\/494"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}