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With the announcement of the impending bankruptcy of Blockbuster, it seems that there are a number of companies, and, for that matter, industries, that may bite the dust as a result of consumers going more online to complete their transactions. While movie rentals make a lot of sense as an online product, there is still an opportunity for companies to build loyalty through an effective brand strategy and execution on a consistent basis.<\/p>\n
One of those industries is travel\u2014and there probably hasn\u2019t been a category that has been revolutionized by the Internet as much as this one. Whether it\u2019s airlines, hotels, car rentals, cruises, or vacation resorts, almost everything necessary to \u201cpurchase\u201d the service can be done quickly and easily with a few keystrokes. Now if we can just push \u201cescape\u201d and be transported to our destinations, we would have it all under control. Unfortunately that isn\u2019t going to happen any time soon so the need for personal service and brand loyalty is more important than ever. While we have a number of choices in making our travel plans\u2014from the direct company websites to the many travel consolidation sites out there\u2014there is still a need to have a source for information and help to make the right decision. We still want an expert to give us the advice that can, not only make the trip more productive and less stressful, but also we still want to be sure that we aren\u2019t paying too much.<\/p>\n