http:\/\/www.youtube.com\/watch?v=wLJbYXRXtyU<\/a>)<\/p>\nWhile Publix is as aggressive as anyone with strong, ongoing print promotions and a powerful BOGO strategy, it still reaches out to the customer every week of the year to maintain a brand that\u2019s part of the lives of the customers it serves.\u00a0 That\u2019s Mark Hollis\u2019 legacy.<\/p>\n
As we celebrate the holidays, I hope that your brand\u2014whether it\u2019s a store, a product, a service\u2014or yourself\u2014continues to build a relationship that endures.<\/p>\n
Wishing you a Merry Christmas and Happy New Year!<\/p>\n
Ken<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/0oerg2m7z9w” \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PRESS PLAY >>>NOW FOR KEN\u2019S WELCOME MESSAGE As the blitz of holiday advertising reaches a crescendo, it\u2019s refreshing to see some retail marketers stick to the strong branding messages that has separated them from the rest of the pack.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=389"}],"version-history":[{"count":1,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":390,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/389\/revisions\/390"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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Shortly, after viewing \u00a0the spot, I read the news that former Publix president and chief marketer had passed away in Lakeland, FL.\u00a0 In case you haven\u2019t hear of Mark before, suffice it to say that he was more instrumental than anyone in making Publix a retail powerhouse in the southeast helping to build Publix sales from $3.2 Billion when he took over the top position to $27 Billion in just over 1000 stores in only five states.\u00a0 We won\u2019t even talk about the dominant market share that Publix has built and the loyalty it has developed with its customers over the years.\u00a0 More significantly, however, is how Mark\u2019s vision made Publix a brand that is part of the markets that its stores dominate.\u00a0 There are many factors that contribute to this strong position\u2014well-run, well-merchandised stores in prime locations, loyal employees who love to work in a grocery store (although they don\u2019t think of it in those terms), constant improvement in layout and design to really make \u201cshopping a pleasure\u201d (Publix\u2019s long established slogan), and finally, to break-through creativity in their marketing that not only built a memorable brand, but also fought off the price competition so prevalent in this category of retail.<\/p>\n