{"id":362,"date":"2013-12-22T15:20:55","date_gmt":"2013-12-22T20:20:55","guid":{"rendered":"http:\/\/www.kenbanks.com\/?p=362"},"modified":"2016-11-04T15:28:20","modified_gmt":"2016-11-04T19:28:20","slug":"do-something-special-with-your-brand","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=362","title":{"rendered":"DO SOMETHING SPECIAL WITH YOUR BRAND!"},"content":{"rendered":"

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/6A4fQrvik88″ \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

PRESS PLAY>> TO VIEW KEN\u2019S HOLIDAY MESSAGE<\/p>\n

Merry Christmas!\u00a0 It\u2019s a special time of year and a time to do something special with your family, friends, associates\u2026and your brand.Marketers have always used this time of year to break the mold of their ongoing ad campaigns to be more creative, more promotional, and (unfortunately, not often enough) do something special for their customers and employees.<\/p>\n

\"images-1\"The Macy\u2019s Thanksgiving Parade is a special tradition that helps kick of the holiday season for retailers all over the world.\u00a0 Yet, it is also a wonderful sales promotion event to generate sales, awareness, and strengthen the store\u2019s brand as a special place for holiday gift purchases.<\/p>\n

\"basspro-logo\"Bass Pro Shops has created Santa\u2019s Wonderland at its mega-stores for several years now, but before you say that \u201cWell, what\u2019s new about that?\u00a0 Stores and malls have had Santa for years.) take a trip to your nearest Bass Pro and experience the transformation of the stores and their customers into a Christmas right out of the Hallmark Channel.<\/p>\n

And it\u2019s not just retailers who capitalize on the season to do something special. \u00a0If you haven\u2019t seen it yet, take a look at this five-minute video\u00a0 on what Canadian airline WestJet did this winter. \u00a0This is truly an amazing event:<\/p>\n

http:\/\/www.youtube.com\/watch?v=zIEIvi2MuEk<\/a><\/p>\n

The idea of making the Christmas wishes of all the passengers on two of their flights sounds simple enough, but it took the efforts of everyone from airport agents to the baggage handlers to make it happen seamlessly.\u00a0 Corporate support from other companies like Best Buy helped them share in the positive media coverage that this event achieved.\u00a0 And it was a lot of coverage:\u00a0 27 Million views on YouTube in less than a week;\u00a0 major news coverage in nearly all national network and cable news programming;\u00a0 buzz on social networks.\u00a0 All giving testimony to the kind of service (It took 175 employees to pull off this event.) and commitment that WestJet must provide its passengers on an ongoing basis.\u00a0 The interactive kiosks at the gate were state of the art, the delivery of the gifts on the baggage carousel was an event in itself, and the wonder and surprise of the lucky Calgary-bound passengers reinforced WestJet\u2019s brand as an airline whose employees genuinely care about making every flight special.\u00a0 If you want to read more about what it took, click on:<\/p>\n

http\"westjet-logo-e1387676311445\":\/\/www.cbsnews.com\/news\/westjets-holiday-video-becomes-an-online-sensation\/<\/a><\/p>\n

for just one of the news coverage articles that have appeared<\/p>\n

 <\/p>\n

A sales promotion event?\u00a0 Sure.\u00a0 But it goes beyond that and it\u2019s disappointing that more advertisers don\u2019t do something special for the holidays that helps reinforce their brands the rest of the year.\u00a0 Have a great Christmas and a Happy New Year!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/6A4fQrvik88″ \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PRESS PLAY>> TO VIEW KEN\u2019S HOLIDAY MESSAGE Merry Christmas!\u00a0 It\u2019s a special time of year and a time to do something special with your family, friends, associates\u2026and your brand.Marketers have always used this time of year to break the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=362"}],"version-history":[{"count":1,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/362\/revisions\/367"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}