[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”Holiday Advertising\u2014A Time for Branding!” \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
PRESS PLAY>> TO VIEW KEN\u2019S \u00a0MONTHLY VIDEO MESSAGE<\/p>\n
Happy Thanksgiving!\u00a0 Here come the ads.\u00a0 Once again it\u2019s time to be deluged by holiday advertising in every medium possible.\u00a0 Frankly, am I the only one bored to indifference by all the Black Friday ads.\u00a0 I liked it a lot more when it was the day after Thanksgiving.\u00a0 Having worked in department stores for several years, I remember the excitement of that day and the long hours because it really was something special.\u00a0 Sure, it\u2019s a time to promote and generate as much traffic as you can get to stampede into your store at 5am, but it\u2019s also a time to strengthen your brand.<\/p>\n
Unfortunately, over the past several years, this time of year has degenerated from the time when retailers spent the most on creativity, in-store excitement, and marketing to one big SALE event.\u00a0 However, there are still some advertisers who take advantage of the seasonal opportunity for revenues and traffic by going after the heart (and brain) as well as the wallet.\u00a0 Let\u2019s take a look at a couple retailers going after the same customers:\u00a0 Publix and Kmart.<\/p>\n
There\u2019s been a lot a buzz in the media and online about the Kmart holiday commercial for Joe Boxer.\u00a0 Take a look. Click on the link:<\/p>\n