{"id":338,"date":"2013-01-24T14:51:58","date_gmt":"2013-01-24T19:51:58","guid":{"rendered":"http:\/\/www.kenbanks.com\/?p=338"},"modified":"2016-11-04T14:55:56","modified_gmt":"2016-11-04T18:55:56","slug":"building-your-brand-with-social-media","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=338","title":{"rendered":"BUILDING YOUR BRAND WITH SOCIAL MEDIA"},"content":{"rendered":"

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PRESS PLAY >> TO VIEW KEN MESSAGE FOR JANUARY.<\/p>\n

This year\u2019s annual National Retail Federation convention exhibited more energy and optimism from the attendees (over 27,000 of them) than I have seen over the past several years.\u00a0 The Expo was packed into three halls with high tech tools that would help just about any retail establishment operate more effectively.\u00a0 The sessions provided passion and excitement for the future and stressed the importance of retail to the global economy.\u00a0 And talk of social media and mobile marketing was everywhere you went.\u00a0 Indeed, it\u2019s time to recognize that these cutting edge marketing tools have come of age and should be thought of as requisites for any sound branding and promotional plan for today\u2019s retailers.<\/p>\n

\"morris-home-furn\"For example, take the case of Morris Home Furnishings from Dayton, Ohio.\u00a0 VP Marketing Robert Klaben provided some interesting examples of how his company was using social media to increase sales to the audience at the Main Street Session that was targeted to independent retailers.\u00a0 Kleben not only showed how Morris used Facebook (and other tools) to interact with their customers on an ongoing basis, but he showed how this has become one of the best measurement tools for evaluating the response to many of their promotions and loyalty building efforts.\u00a0 Sure, they were generating increased traffic and sales, but they have also been able to create loyalty that can be measured by the interactive responses and feedback that their customers are eagerly providing.\u00a0 These are not simply sales promotions, but brand building programs that are building relationships that will bring the customers back to their stores many times in the future.\u00a0 Granted the furniture business is not a frequent store visit experience, so you need to build an ongoing communication with your customers to be the first place they think about when the need for furniture arises.\u00a0 Their experiences show that the dialogue is building fast and the relationships are built on the heart not just the wallet.<\/p>\n

\"facebook-logo3\"It\u2019s time for more retailers to take the same approach as Morris.\u00a0 It\u2019s now expected that a retailer will have a robust website that will provide them not only a chance to get product information but also help them complete the transaction.\u00a0 This simply gets you into the ballpark.\u00a0 However, to build a strong brand relationship, social and mobile marketing can certainly accelerate the process.\u00a0 Remember, convenience is more important than ever and the online media help make it easier than ever before to shop and make an intelligent purchase without ever having to go to another mall.\u00a0 Facebook has gone far beyond being a place to share your personal experiences.\u00a0 It is the forum for letting retailers know what you like and how you want your purchase experience.<\/p>\n

Forums like shop.org\u2019s annual conference and the CRMC in Chicago are growing each year because of the interest by retailers in learning more about how to use these media.\u00a0 And the conferences are loaded with great information about how to use them to not only increase your business but also improve your brand.\u00a0 It\u2019s time to stop thinking of these as separate tactics and to include them in the strategy development for any successful marketing and branding\u00a0 plan.<\/p>\n

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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_video admin_label=”Video” src=”https:\/\/youtu.be\/lmqOW3IZZHE” \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PRESS PLAY >> TO VIEW KEN MESSAGE FOR JANUARY. This year\u2019s annual National Retail Federation convention exhibited more energy and optimism from the attendees (over 27,000 of them) than I have seen over the past several years.\u00a0 The Expo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=338"}],"version-history":[{"count":1,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions\/341"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}