{"id":1310,"date":"2025-08-04T14:27:15","date_gmt":"2025-08-04T18:27:15","guid":{"rendered":"https:\/\/www.kenbanks.com\/?p=1310"},"modified":"2025-08-04T14:30:17","modified_gmt":"2025-08-04T18:30:17","slug":"rebuilding-a-brand-it-takes-time","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=1310","title":{"rendered":"REBUILDING A BRAND\u2014IT TAKES TIME!"},"content":{"rendered":"<p>KEN BANKS\u2019BLOG \u00a0AUGUST 2025<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/B6W9SAdUoh8\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n<p>It\u2019s been nine months since Hurricane Helene destroyed our home.\u00a0 We began the rebuilding process in March and are now rounding the home stretch a completing the construction.\u00a0 As we\u2019ve gone through this process, I was reminded of how long it takes to go through the 5-Step Branding process that I have written about many times in this blog and how important this process is to rebuilding a brand that has weakened in its market.\u00a0 So I thought I would review the process with a comparison of how our construction is coming along well by following a similar process as a brand.<\/p>\n<p>DEFINE.\u00a0 As we started the recovery process, we had to define what exactly we wanted to do.\u00a0 Should we tear down and start over; should we leave it as is and try to sell it; or should file our insurance claims and restore our house to the place we called home for 28 years.\u00a0 The same holds true for rebuilding a brand for a product or service.\u00a0 If the current market results (lower revenue, lower market share, increased competition) warrant a intensive plan to determine next steps. Consumer research to determine if your value proposition still is valid and to determine if your awareness has slipped in recent history is critical. The defining the competition and your position make require a change in direction.<\/p>\n<p>&nbsp;<\/p>\n<p>VALUE:\u00a0 We reviewed our neighborhoods for comparable homes and decided that there was still a significant market for our house and its features including the waterfront property that is so desirable.\u00a0 As a result, we decided to redo the house to existing floorplan and amenities while meeting updated license requirements and consumer preferences, In the same way, a brand need to analyze the market, its potential, the competitive values and what makes your brand more viable than before.\u00a0 A clear positioning statement is necessary and modification to your brand specifics if needed is critical.<\/p>\n<p>&nbsp;<\/p>\n<p>EMOTIONAL APPEAL:\u00a0 Not only did we want to rebuild but we also had to determine if we would want to return and call our house for the foreseeable future. So we made improvements and will replaces contents to meet our desires.\u00a0 A brand may not meet to needs and desires of its target customers that once made it successful. So, modifications in product design, benefits, and marketing may be necessary.\u00a0 This is not simply developing an new ad campaign or a new packaging, store design, or logo\/graphics.\u00a0 It has to be relevant to more customers and these benefits have to be developed in conjunction with all operational staffs within the company to insure a complete service proposition.<\/p>\n<p>&nbsp;<\/p>\n<p>COMMUNICATIONS:\u00a0 We talked with several realtors, developers, building contractors to get their valued opinions as well as their quotes.\u00a0 This took time but has paid off as we\u2019ve gone through the construction process.\u00a0 The brand should be a total organizational developmental process if it\u2019s going to be successful so internal communications as well as third party (agency, consultant, market experts) discussions will result in a more effective rebuilding process.<\/p>\n<p>&nbsp;<\/p>\n<p>ALIGN YOUR TEAM.\u00a0 We wanted to make sure that we all agreed on our plan and had several family discussions as well as with our extended family and friends.\u00a0 Moving quickly to file our claims and obtain permits and licenses was critical. We have observed many other houses in our neighborhoods, especially waterfront properties, that are still boarded up and have remained vacant due to delaying action.\u00a0 If a brand is losing market share, it\u2019s not going to recover if the executive team does move quickly and completely to start the analysis of what needs to be done.<\/p>\n<p>&nbsp;<\/p>\n<p>IMPLEMENT YOUR PLAN.\u00a0 We have moved forward and have had a spreadsheet and calendar for all of the steps which has eliminated a lot of the worry and stress.\u00a0 A branding strategy and plan must have a complete plan and timetable to insure an effective roll-out and success.<\/p>\n<p>&nbsp;<\/p>\n<p>So, we as get closer to the next step of refurnishing our home and setting deadlines for moving back we feel more positive that the future looks bright for our family.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks, Ken<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019BLOG \u00a0AUGUST 2025 PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO It\u2019s been nine months since Hurricane Helene destroyed our home.\u00a0 We began the rebuilding process in March and are now rounding the home stretch a completing the construction.\u00a0 As we\u2019ve gone through this process, I was reminded of how long it takes to go [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1310","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1310"}],"version-history":[{"count":2,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1310\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1310\/revisions\/1313"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}