KEN BANKS\u2019BLOG DECEMBER 2023<\/p>\n
https:\/\/youtu.be\/0zZqlU9060M<\/iframe><\/a><\/p>\n<p><strong>PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n<p>GREAT BRANDING\u2014A HOLIDAY TRADITION!<\/p>\n<p>The Christmas holidays are always a time of remembering great traditions\u2014in the family, in the community, in our places of worship, and in the marketplace.\u00a0 The Christmas marketing has probably changed more than any other holiday tradition over the past several years.\u00a0 During my retail years, this was the time of the year to pull out all the stops when it came to advertising.\u00a0 The papers were full of inserts on a daily basis.\u00a0 Our mailboxes were stuffed with multi-page catalogues from every local and national retailer.\u00a0 Broadcast media was sold out as every store ran more spots than any other time of the year.\u00a0 While much of this was price-item promotional spots, this was a time to break the mold with outstanding creative and production. Stores were showplaces for design and display\u2014and special events.<\/p>\n<p> <\/p>\n<p>Well, a lot has changed.\u00a0 The newspapers, when they are published, have barely the number of pages of some of the inserts a few years ago.\u00a0 Our mailboxes have fewer cards and hardly any \u201cChristmas Catalogues\u201d, porches are filled with Amazon boxes,\u00a0 broadcast spots are the usual auto dealers and home improvement ads, and .com spots proliferate.\u00a0 However, there are still some great examples of creative branding at this time of year that are worth noting.\u00a0 Here are a few of my 2023 favorites where companies take the time and creative juices to provide a message that makes the season bright.<\/p>\n<p> <\/p>\n<p>AMAZON <a href=\"https:\/\/youtu.be\/jmF0bOCa_4Q\">https:\/\/youtu.be\/jmF0bOCa_4Q<\/a>.<\/p>\n<p>Amazon has been one of the key factors leading to the change in holiday traditions for sure.\u00a0 However, the company take the time and budgets to drive home a message that brings back memories and recognizes the importance of the aging population.<\/p>\n<p>CHEVROLET <a href=\"https:\/\/youtu.be\/xnZGEUA4oBk\">https:\/\/youtu.be\/xnZGEUA4oBk<\/a>.\u00a0 During most of the years, Chevy is out there like most car makers with trucks running through the mud, SUV\u2019s with the latest technology, and price offers that you still don\u2019t believe. Over the past few years though, Chevrolet has hit the heartstrings with epic spots that make their brand still strong after all these years.\u00a0 This year\u2019s holiday spot features the story that is all too common in our society and our families.\u00a0 Alzheimers and dementia touches so many of us now, and Chevrolet tells a story that memories can be restores, just like some of their old pickup trucks, if you take the time to share with those afflicted, especially at this time of year.\u00a0 A great spot and a heartwarming message.<\/p>\n<p>CAPITAL ONE. <a href=\"https:\/\/youtu.be\/gQJ6Xc93-wY\">https:\/\/youtu.be\/gQJ6Xc93-wY<\/a>.\u00a0 The holidays are for memories and who doesn\u2019t remember the opening scene of Saturday Night Fever with John Travolta.\u00a0 Never thought he\u2019d someday play Santa Claus, but this spot hits the target and still makes the point of what\u2019s in your wallet at this time of year.<\/p>\n<p>LOBBY HOBBY: <a href=\"https:\/\/youtu.be\/8Z3y74R4wAM\">https:\/\/youtu.be\/8Z3y74R4wAM<\/a> I have featured Lobby Hobby spots in my past Christmas blogs, and this year\u2019s is a bit deceiving with a title \u201cLobby Hobby\u2019s 50% Off Sale\u201d. This years messages focuses on a family scene that\u2019s typical of today.\u00a0 A single, working mother and a son who figures out a way to make Christmas special.\u00a0 No sales message here except at the very end\u2019s closing title, but a a great branding effort to capture the true spirit of the Christmas season.<\/p>\n<p>Hope you have a wonderful Christmas and a Happy New Year.<\/p>\n<p>Ken<\/p>\n<p> <\/p>\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019BLOG DECEMBER 2023 https:\/\/youtu.be\/0zZqlU9060M PRESS PLAY>>TO VIEW THIS MONTH\u2019S WELCOME VIDEO GREAT BRANDING\u2014A HOLIDAY TRADITION! The Christmas holidays are always a time of remembering great traditions\u2014in the family, in the community, in our places of worship, and in the marketplace.\u00a0 The Christmas marketing has probably changed more than any other holiday tradition over the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1259","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1259"}],"version-history":[{"count":3,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":1263,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions\/1263"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}