{"id":1201,"date":"2022-10-27T22:52:53","date_gmt":"2022-10-28T02:52:53","guid":{"rendered":"https:\/\/www.kenbanks.com\/?p=1201"},"modified":"2022-10-31T12:31:51","modified_gmt":"2022-10-31T16:31:51","slug":"new-brands-for-todays-media","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=1201","title":{"rendered":"NEW BRANDS FOR TODAY&#8217;S MEDIA!"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/PFpKC33iS0g\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe>KEN BANKS\u2019BLOG OCTOBER 2022<\/p>\n<p>https:\/\/youtu.be\/PFpKC33iS0g<br \/>\n<strong>PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n<p>DIFFERENT BRANDS IN TODAY\u2019S MEDIA!<\/p>\n<p>It\u2019s that time of year when everything starts transitioning to the holidays.\u00a0 In years past that meant that the advertising world put their best foot forward, hyped up the media budgets and produced some of the most memorable ads, commercials, catalogues and mailers.\u00a0 That was a time when retailers dominated the marketing messages that we all looked forward to and enjoyed seeing.\u00a0 Times have changed.\u00a0 Most of those retailers no longer exist.\u00a0 Those that remain have been dominated by price\/item ads with little more reason to shop than a good buy. There are still some that will make the effort to provide thought-provoking or heartwarming messages that set the spirit of the holidays.\u00a0 However, with the change in media opportunities and lifestyles, marketing is no longer the world of retail.\u00a0 This struck home the other day when my seven-year old grandson, Michael, asked me if I knew who Morgan &amp; Morgan was.\u00a0 They are, of course, the largest personal injury law firms in the country and John Morgan and his family dominate the marketing messages.\u00a0 Michael said \u201cYou know the ones who say \u201cFor the People\u201d or \u201cpound (#) law that\u2019s all\u201d. He could recite their messages and talked about Morgan as if he was Spiderman or Blippi. If I asked him who Macy\u2019s was, or what Old Navy was, or what a pair of Levi\u2019s are, he would have no idea.\u00a0 The media and the messages have sure changed, and I thought it would be worth looking at what marketing messages now dominate the advertising scene.<\/p>\n<p>&nbsp;<\/p>\n<p>LAW FIRMS.\u00a0 I noted three separate firms advertising in one commercial break the other day.\u00a0 They are all anxious to help you win your lawsuit or squeeze the insurance companies out of their large sums of cash.\u00a0 Most, like Morgan and Morgan, feature the firms\u2019 partners or their kids or grandkids.\u00a0 Most promise that there is no charge unless you win. Some have good creative with a brand strategy that separates them from the pack.\u00a0 We see their photos on billboards, busses, posters, postcards, online messages\u2014just about everywhere.\u00a0 No doubt this works and when a person without a personal attorney suddenly has a need for legal help, top-of-mind awareness certainly is critical.\u00a0 Let\u2019s not forget the attorney reference firms like AskGary) and the multitude who will help you get out of your timeshare contract, sue Camp LeJeune and other government agencies, help men with a divorce, help reduce our credit debt and on and on.\u00a0 Legal advertising is booming.<\/p>\n<p>&nbsp;<\/p>\n<p>PRESCRIPTION DRUGS.\u00a0 If you watch or listen to any programs that target an older demographic group, you won\u2019t miss at least 3-5 Rx messages per hour (and sometimes in the same break.\u00a0 Not to mention the online messages and direct mail.\u00a0 Big pharma has jumped in to build awareness for these ubiquitous names with patients and medical professionals alike.\u00a0 The spots always seem to show people enjoying life thanks to the relief from one ailment or another.\u00a0 A celebrity (like Cyndi Lauper for psoriasis) also helps gain recognition and awareness.\u00a0 There are just so many (I counted 10 on a CBS Sunday Morning show recently.) that I believe the consumer is being bombarded like the sale ads used to run for retail with little or no impact.<\/p>\n<p>&nbsp;<\/p>\n<p>AUTO DEALERS.\u00a0 Car ads have been a major media staple for years.\u00a0 However, it now seems that the car manufacturers overspend with spots on everyone of the thousands of cable channels and the repetition on network and local media with most models and brands that look alike seems to be overkill.\u00a0 Every now and then a dealer will actually give you a reason to choose them over the others because of something they do differently or their commitment to service, but to have the dealer owner (or now the sons and daughters of the founders) .Then there are the regional dealers associations with their offers, the spots from the manufacturers themselves (which also tend to be so repetitious that I\u2019m sure many viewers get turned off rather than interested in the models being marketed). Add to all this clutter the multitude of online and pre-owned companies that have proliferated and it\u2019s too bad that the chip makers can\u2019t supply enough to have those models in stock when a customer finally goes in to buy.<\/p>\n<p>&nbsp;<\/p>\n<p>NETWORKS.\u00a0 Now that there are so many networks and streaming services, it\u2019s hard to tell which programs are on which \u201cchannel\u201d.\u00a0 This is exacerbated by the similarity in the programming from super heros to explosions to reality contests to silly sitcoms filled with politically correct relationships.\u00a0 It\u2019s hard to keep a hulu separate from a fubu or a roku to me.<\/p>\n<p>&nbsp;<\/p>\n<p>MEDICAL SERVICES.\u00a0 Some of the best branding, I think, on media now comes from the hospitals and clinics that now fill the airwaves.\u00a0 Add to this the physician specialists and groups that now use mass media and it\u2019s hard to choose where to go to get the best medical care.\u00a0 Add to these at this time of the year with all of the Medicare advantage programs that are soliciting\u00a0 based on no premiums, no copays, no reason for being.\u00a0 Just one more mailer or one more text message and I might just change<\/p>\n<p>&nbsp;<\/p>\n<p>CELLULAR SERVICES.\u00a0\u00a0\u00a0 I could go on but I have a text coming in.\u00a0 Back you next month!<\/p>\n<p>&nbsp;<\/p>\n<p>Ken<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019BLOG OCTOBER 2022 https:\/\/youtu.be\/PFpKC33iS0g PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO DIFFERENT BRANDS IN TODAY\u2019S MEDIA! It\u2019s that time of year when everything starts transitioning to the holidays.\u00a0 In years past that meant that the advertising world put their best foot forward, hyped up the media budgets and produced some of the most memorable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1201"}],"version-history":[{"count":7,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":1208,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions\/1208"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}