{"id":1195,"date":"2022-07-13T18:19:05","date_gmt":"2022-07-13T22:19:05","guid":{"rendered":"https:\/\/www.kenbanks.com\/?p=1195"},"modified":"2022-07-13T18:19:05","modified_gmt":"2022-07-13T22:19:05","slug":"brands-that-endure","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=1195","title":{"rendered":"BRANDS THAT ENDURE!"},"content":{"rendered":"<p>KEN BANKS\u2019BLOG JULY 2022<\/p>\n<p><iframe loading=\"lazy\" title=\"KEN BANKS BLOG JULY 2022 r\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/z6Mqh239g-w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>BRANDS THAT ENDURE!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Traveling around our country, it\u2019s interesting to see the local monuments that have become symbols for their cities and their citizens.\u00a0 It always amazes me how no matter how much construction, renovation, or urbanization has taken place, that these works of art continue to sparkle in a changing environment. My recent visit to the Marshall Fredricks Sculpture Museum in Saginaw, Michigan, I was particularly moved by the number of his sculptures that have been used by metropolis\u2019 around the country as well as major office and shopping centers. Just as these symbols have endured decades of change, there are many successful brands that continue to resonate with their customers, old and new,\u00a0 despite the intense competition and changes in consumer trends.\u00a0 Here are just a few of the enduring brands.<\/p>\n<p>&nbsp;<\/p>\n<p>McDONALDS. The pioneer of fastfood stores. McDonalds continues to be the leading brand by constantly improving its operations with technology and efficiency. \u00a0They stick with the menu offerings that are customer favorites, like their fries, Big Mac\u2019s and Quarter Pounders while constantly testing new items and tweeking some of the older ones.\u00a0 Their marketing sticks to the basics that got them where they are, while updating the messages to appeal to new generations and creative that is updated and well-targeted.\u00a0 Their stores continue to be updated and geared for the increases in drive-thru business as well as online ordering.<\/p>\n<p>&nbsp;<\/p>\n<p>LEXUS.\u00a0\u00a0 The car that revolutionized the automobile luxury category.\u00a0 Continues to outsell its like competition with updated models, technology, and marketing that still appeals to the common sense as well as the great feeling that a Lexus owner gets every time they start up the car.\u00a0 Their dealerships also continue with upgrades that making car service calls hassle free in a comfortable environment and the personalized service in sales as well as service\/parts still is one of the best.\u00a0 The new styling continues to be upgraded while maintaining some of the classic lines that have made it the most popular brand in its class.<\/p>\n<p>&nbsp;<\/p>\n<p>COSTCO.\u00a0 The warehouse store that makes shopping an adventure every time you go.\u00a0 There\u2019s always something new and the displays promote spontaneous purchases.\u00a0 The highlight is the food department where the food always looks fresh and the offerings are well geared to today\u2019s consumer who like the convenience of ready to cook meals.\u00a0 Add to this, a staff of well-motivated employees who always seem ready to help with a friendly smile and with only CRM mailings for marketing media, the chain continues to grow.\u00a0 And, don\u2019t forget those roasted chickens that are the best reason to shop there!<\/p>\n<p>&nbsp;<\/p>\n<p>WALGREENS.\u00a0 For years, I fought the competitive battle with Walgreen\u2019s while I was at Eckerd.\u00a0 I always thought their marketing never lived up to their operations, however.\u00a0 Their technology is second to none when it comes to the drug store business.\u00a0 They\u2019ve dropped the weekly ads and stick with in-store monthly specials and online marketing.\u00a0 The best part of the brand is the ongoing improvement in their customer communications with a system that keeps the pharmacy customer up to date on their prescriptions and concepts to make staying healthy easier.\u00a0 Their system of reminders and auto refills is excellent.\u00a0 And their marketing is always consistent to a customer who is in the store once or twice a week on average.\u00a0 They continue to tailor their offerings by store to the demographics and geographic locations of their stores as well as anyone in retailing.<\/p>\n<p>&nbsp;<\/p>\n<p>MORGAN &amp; MORGAN.\u00a0 For those of us who have said \u201c Enough already\u201d to the plethora of attorney commercials that have taken over the airwaves, I have to give credit to the Florida-based law firm that was the pioneer in mass marketing for their service.\u00a0 John Morgan is as familiar as Colonel Sanders, Ronald MacDonald, and even Samuel L. Jackson (What\u2019s in your Wallet?).\u00a0 The company has taken a family run personal injury law firm and made it the largest of its kind in the country with localized service in their many offices, a consistent marketing message that features Morgan and his sons, but always make a credible impression that they will be on your side with a large staff of professionals. The firm boasts of more than 800 attorneys, offices in almost every state and major city in the country, and over $13 Billion in awarded claims.\u00a0 Yet, they still come off as a personal attorney who is concerned with their clients and will use their personal injury expertise to help their clients defend themselves with the insurance and high-powered corporate attorneys out there.\u00a0 They have used mass media to build high awareness while getting their message across. At the same time, developing technology to make it easy to contact them with their #LAW text platform as well as their \u201cFor the people.com\u201d website.<\/p>\n<p>&nbsp;<\/p>\n<p>These are just a few examples that demonstrate the strength of maintaining a sound brand strategy and then constantly improving not just the message, but reason for being of the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Ken<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019BLOG JULY 2022 PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO &nbsp; BRANDS THAT ENDURE! &nbsp; &nbsp; Traveling around our country, it\u2019s interesting to see the local monuments that have become symbols for their cities and their citizens.\u00a0 It always amazes me how no matter how much construction, renovation, or urbanization has taken place, that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1195"}],"version-history":[{"count":1,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1195\/revisions"}],"predecessor-version":[{"id":1197,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1195\/revisions\/1197"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}