{"id":1091,"date":"2021-12-21T17:52:31","date_gmt":"2021-12-21T22:52:31","guid":{"rendered":"https:\/\/www.kenbanks.com\/?p=1091"},"modified":"2021-12-21T17:52:33","modified_gmt":"2021-12-21T22:52:33","slug":"great-holiday-branding-2021","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=1091","title":{"rendered":"GREAT HOLIDAY BRANDING 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KEN BANKS\u2019 BLOG DECEMBER 2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2021\/12\/Ken-BanksBlog-DEC-2021.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GREAT HOLIDAY BRANDING!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merry Christmas.&nbsp; This is always a great time to think about the positive things that have happened in our lives over the years.&nbsp; It\u2019s also a time for \u201chope\u201d for the future and for peace on earth.&nbsp; For marketers, it has historically been a time to aggressively go after the largest seasonal selling period of the year. It\u2019s also been the time to open up the advertising budgets and fill the airways and media with messages to reach more and more customers.&nbsp; For many, it has also been a time to strive for outstanding creativity with messages that not only are memorable but that also instill the true feelings of hope for family and friends\u2026and the world we live in.&nbsp; Unfortunately, the retail landscape has changed and some of the great commercials and ads no longer make it to the public as budgets and retail itself have diminished.&nbsp; Yet there are still some who make the effort and commitment to make the world a better place through their holiday messages.&nbsp; After an extended period of negativism in political advertising and posturing that has gone to lower levels of insult and bitterness, it\u2019s comforting to see marketers take the time to make a positive statement that goes far beyond another sales ad or promotion.&nbsp; Once again this year, here are some of my choices that reflect this positive trend.&nbsp; I share these with you with the wish for a safer, more peaceful world and nation this year.&nbsp; Happy New Year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publix Attic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every year that I have presented the best Christmas commercials, Publix has been one of the best.&nbsp; Why?&nbsp; Not just because we shop there every week, but because they just do some of the best advertising in any industry.&nbsp; Here\u2019s how they describe this typically great spot: <em>Christmas is the time of year when magic means finding goodness in each other. And that is the heart of this story about a little girl, an older neighbor, and a fella named \u201cMr. Snowman.\u201d Let\u2019s go on a journey with these characters and watch as they make a connection and give each other a reason to believe in the season. Get inspired and share the magic with a friend.<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on the link to view:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Publix Christmas Commercial 2021: \u201cThe Attic&quot;.\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8z_BunUaXZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chevrolet-Holiday Ride<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chevy is part of the American scene and has helped make special memories for its owners for decades.&nbsp; This year\u2019s Christmas spot is a wonderful story about a Chevy convertible and a loving daughter brings a depressed dad into the holiday spirit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on to view:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Holiday Ride | Chevrolet\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/c4-oyBnknHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon\u2014Kindness the greatest gift.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has changed the way the world shops and the success is based on how they make it so convenient to get just what you need quickly.&nbsp; Here\u2019s a spot that tells a story of kindness and a simple but meaningful gift made possible by Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on to view.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kindness, the greatest gift | Amazon Holiday Ad\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1z73AKLBgLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">coca cola\u2014Real magic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coke is part of our lives.&nbsp; Especially during the holidays.&nbsp; Here\u2019s a neat story of how a young boy\u2019s dream and creativity make Christmas a special time for a neighborhood to celebrate and enjoy a Coke as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on to view.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca-Cola | Christmas 2021| Real Magic\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Q-uxJZDRTlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aldi Europe. Christmas carrot<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aldi\u2019s advertising in the US has been pretty basic. In Europe where it\u2019s based, the grocery chain has done some great advertising and their Christmas Carrot spots are the highlight of the season\u2019s spots in the UK.&nbsp; Each year there\u2019s another cute, memorable story about this magical carrot and this year he meets up with a banana with a familiar Christmas Carol name.&nbsp; Click on to view.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aldi Christmas Launch Advert 2021\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MIL8Kl-r0bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chick-fil-a\u2014Evergreen Hills<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There has a cult following that keeps people lining up at their fast food stores all hours of the day. I\u2019ve never been as avid about their food as I have about their marketing for years.&nbsp; Here\u2019s an animated campaign that they keep refreshing to bring out the spirit of community and family that has been the hallmark of their success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click here to view (Be sure to skip the ad first).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chick-fil-A holiday campaign returns\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/UPoI_8oGVDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hope you enjoyed these and enjoy the spirit of Christmas all year long<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ken<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019 BLOG DECEMBER 2021 PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO GREAT HOLIDAY BRANDING! Merry Christmas.&nbsp; This is always a great time to think about the positive things that have happened in our lives over the years.&nbsp; It\u2019s also a time for \u201chope\u201d for the future and for peace on earth.&nbsp; For marketers, it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1091"}],"version-history":[{"count":2,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":1217,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions\/1217"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}