{"id":1028,"date":"2020-12-16T19:38:49","date_gmt":"2020-12-17T00:38:49","guid":{"rendered":"http:\/\/www.kenbanks.com\/?p=1028"},"modified":"2020-12-16T19:38:51","modified_gmt":"2020-12-17T00:38:51","slug":"branding-at-christmas-fa-la-la-la-la","status":"publish","type":"post","link":"https:\/\/www.kenbanks.com\/?p=1028","title":{"rendered":"BRANDING AT CHRISTMAS! FA LA LA LA LA!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KEN BANKS\u2019 BLOG DECEMBER 2020<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KEN BANKS BLOG DEC 2020\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/4ZsR2sB1yTk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll 2020 is coming to a close and to say the least, it\u2019s been a challenging and disappointing year for people all over the world.&nbsp; As I\u2019ve said earlier, retailing will never be quite the same and unfortunately for many, Holiday advertising (which hasn\u2019t been the same for a few years now) has been diminished like so many other things in our new normal world.&nbsp; The sheer amount of advertising has been drastically reduced not only by the economic effects of the COVID 19 but also by the growth of online buying and selling.&nbsp; That\u2019s disappointing for those of us in the advertising\/branding business as we all looked forward to seeing some innovative creativity from stores and products trying to capitalize on the holiday rush.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, does that mean there are no more great ads or commercials in 2020? Does that mean that marketing to the heart as well as the wallet has all but disappeared?&nbsp; For many of those who have gone to streaming and DVR-ing holiday programming on television, they will miss some truly outstanding creative marketing with messages that go beyond trying to simply sell more product.&nbsp; I\u2019ve searched online for some outstanding examples of advertising that is not just great creative but outstanding branding that resonates with consumers\u2014especially in these trying times.&nbsp; Here are just of few that you might not have seen but will surely enjoy the warmth of the Christmas spirit that they capture. <em>NOTE:&nbsp; SKIP THE AD that You Tube puts on before some of these videos<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>&nbsp;<strong>Coca Cola<\/strong>.&nbsp; Coke has a reputation for running spots that inspire us and enlighten without trying to get us to take a drink of one of their many beverage brands.&nbsp; This epic Christmas spot captures the spirit of what it takes to make a child\u2019s wish (and her father\u2019s) wish come true.&nbsp; It seems like Tom Hanks should have been cast for this one.                                  Click on the link here:&nbsp; <a href=\"https:\/\/youtu.be\/yg4Mq5EAEzw\">https:\/\/youtu.be\/yg4Mq5EAEzw<\/a><\/li><li><strong>McDonalds UK<\/strong>.&nbsp; Animated features have certainly been the growing trend in the movie business, especially at Christmas.&nbsp; In this spot, McDonalds captures the true spirit of the Inner Self in an appreciating the sharing of Christmas memories which of course include stopping by for a Big Mac with a young boy. The song has an important message more than ever this year.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Click on the link here: <a href=\"https:\/\/youtu.be\/QJntbYytPz8\">https:\/\/youtu.be\/QJntbYytPz8<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Walmart<\/strong>.&nbsp; The world\u2019s largest company has the reputation for the best prices and being in-stock for the holidays, but the company credits its growth and loyal customer base on the trust that it has built over the years.&nbsp; Their marketing has been the key to building that trust and these Christmas spots for Walmart here and in Canada capture that spirit better than ever.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Walmart Canada What they need. <a href=\"https:\/\/youtu.be\/SL3ChNEzAhs\">https:\/\/youtu.be\/SL3ChNEzAhs<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Walmart US. All I need.&nbsp; <a href=\"https:\/\/youtu.be\/xi-V4JTnU3o\">https:\/\/youtu.be\/xi-V4JTnU3o<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Doc Morris<\/strong> (Netherlands).&nbsp; This Dutch online prescription service goes out of its way to strengthen the health benefits brand and how it applies to everyday life of a senior fellow who want to be in shape to make his Christmas wish come true.&nbsp; It\u2019s a bit long but the emotion and spirit that it captures makes it worthwhile for everyone getting ready for Christmas.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Click on this link:&nbsp; https:\/\/youtu.be\/0Ha1dtAFbAA<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ALDI UK.&nbsp; <\/strong>Most grocery chains simply try to help build the spirit by showing how they can make the Christmas dinner celebration the most memorable ever.&nbsp; ALDI internationally has used a carrot before in driving their brand message through and bring a smile to our hearts and faces at the same time.&nbsp; Welcome back, Kevin the Carrot.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aldi UK Christmas carrot <a href=\"https:\/\/youtu.be\/AL56Z5StIUY\">https:\/\/youtu.be\/AL56Z5StIUY<\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wishing you a safe and peaceful Christmas 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>KEN BANKS\u2019 BLOG DECEMBER 2020 PRESS PLAY&gt;&gt;TO VIEW THIS MONTH\u2019S WELCOME VIDEO We\u2019ll 2020 is coming to a close and to say the least, it\u2019s been a challenging and disappointing year for people all over the world.&nbsp; As I\u2019ve said earlier, retailing will never be quite the same and unfortunately for many, Holiday advertising (which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1028","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1028"}],"version-history":[{"count":4,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1028\/revisions"}],"predecessor-version":[{"id":1035,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/posts\/1028\/revisions\/1035"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}