{"id":803,"date":"2018-07-18T11:48:41","date_gmt":"2018-07-18T15:48:41","guid":{"rendered":"http:\/\/www.kenbanks.com\/?page_id=803"},"modified":"2018-07-20T11:56:33","modified_gmt":"2018-07-20T15:56:33","slug":"what-is-brainbranding","status":"publish","type":"page","link":"https:\/\/www.kenbanks.com\/?page_id=803","title":{"rendered":"What is BrainBranding\u2122?"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3><strong>What is BrainBranding\u2122?<\/strong><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Vf_fIViPwyQ\" width=\"279\" height=\"157\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>BrainBranding\u2122<\/strong> is a revolutionary process for brand development that mirrors the way your brain\u2019s 4 different thinking preferences influence and drive the buying decisions of your clients and customers.<br \/>\nUsing the 4-step <strong>BrainBranding\u2122<\/strong> Process, you will sharpen you branding focus, develop more meaningful client\/customer relationships, and generate more sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-820 \" src=\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/Screen-shot-2018-07-18-at-1.03.09-PM.png\" alt=\"\" width=\"521\" height=\"244\" srcset=\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/Screen-shot-2018-07-18-at-1.03.09-PM.png 959w, https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/Screen-shot-2018-07-18-at-1.03.09-PM-300x140.png 300w, https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/Screen-shot-2018-07-18-at-1.03.09-PM-768x360.png 768w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/p>\n<p>Ken Banks and Robyn Winters have collaborated to create an innovative branding approach that blends practical marketing expertise with brain-based communication strategies. This dynamic combination results in a brand that:<\/p>\n<ol>\n<li style=\"text-align: left;\">Has universal appeal to all buying styles<\/li>\n<li style=\"text-align: left;\">Drives client &amp; customers to your brand<\/li>\n<li style=\"text-align: left;\">Remains in the minds and hearts of our market<\/li>\n<li style=\"text-align: left;\">Increases sales to improve your bottom line<\/li>\n<\/ol>\n<p><strong>BrainBranding\u2122<\/strong> ensures that the people who do business with you completely understand what your brand delivers, which means that they can easily distinguish your brand from the competition.<br \/>\nIncorporating <strong>the BrainBranding\u2122<\/strong> process into your branding and marketing strategy produces the following positive results:<\/p>\n<ul>\n<li>A brand that activates consumer buying styles<\/li>\n<li>A brand that has longevity<\/li>\n<li>A brand that increases sales and your bottom line<\/li>\n<\/ul>\n<p>Brain-based processes &#8211; and initiatives &#8211; are on the cutting edge of contemporary business. <strong>It\u2019s time to Activate the Brain and Stimulate Your Brand!<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>BrainBranding\u2122:<\/strong><\/p>\n<ul>\n<li>Mirrors the way your brain\u2019s 4 different thinking preferences influence what you buy and who you buy it from<\/li>\n<li>Drives the buying decisions of your clients and customers<\/li>\n<\/ul>\n<p>Your brain is a selective filter &#8211; for listening working, communicating &#8211; all of its everyday processing needs. The same holds true when it makes a decision about brands. Some elements break through, while others are filtered out.<br \/>\nThe following model illustrates the four possibilities that your brain is seeking in a brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-816 size-full aligncenter\" src=\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/tmComplete-Snowflake.jpeg\" alt=\"\" width=\"241\" height=\"240\" srcset=\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/tmComplete-Snowflake.jpeg 241w, https:\/\/www.kenbanks.com\/wp-content\/uploads\/2018\/07\/tmComplete-Snowflake-150x150.jpeg 150w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/p>\n<p>Whether you\u2019re looking for a hammer or a house, clothing or a car, your brain looks for specific factors that draw it to you and\/or your brand. When you understand these internal motivators, you can design a brand and strategy that take advantage of this insight.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] What is BrainBranding\u2122? BrainBranding\u2122 is a revolutionary process for brand development that mirrors the way your brain\u2019s 4 different thinking preferences influence and drive the buying decisions of your clients and customers. Using the 4-step BrainBranding\u2122 Process, you will sharpen you branding focus, develop more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-803","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=803"}],"version-history":[{"count":9,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/803\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/803\/revisions\/858"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}