\u00a0<\/strong><\/p>\n![\"head\"](\"https:\/\/www.kenbanks.com\/wp-content\/uploads\/2016\/10\/head.png\")
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”1_2″][et_pb_testimonial admin_label=”Testimonial” author=”William %22Mac%22 McDonald” job_title=”Annual Coordinator of Marketing and Brand Management” company_name=”National Retail Federation ” url_new_window=”off” quote_icon=”on” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”on” border_color=”#3f8fa3″ border_style=”solid” portrait_width=”65″ border_width=”2px” custom_margin=”|5px||5px” custom_padding=”|5px||5px”]<\/p>\n
For all retail-related businesses, this is a must read! It’s an eye-opening experience to see the words “Brain” and “Brand” brought together in such a meaningful way. This combination of high-level sophistication with a wide variety of practical examples and applications provides the direction for building a brand into a highly dynamic business.<\/em><\/p>\n[\/et_pb_testimonial][et_pb_testimonial admin_label=”Testimonial” author=”Gary Langstaff” job_title=”Founder\/Managing Director” company_name=”CANDO Productions LLC Former EVP, CMO of Hardee’s Food Systems, Burger King Corp, & Papa John’s Intnl” url_new_window=”off” quote_icon=”on” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”on” border_color=”#3f8fa3″ border_style=”solid” portrait_width=”65″ border_width=”2px” custom_margin=”|5px||5px” custom_padding=”|5px||5px”]<\/p>\n
What a concept – ‘Thinking’ about one’s brand as experienced by the customer, versus overreliance on brand awareness and price-promotions. Kudos! BrainBranding is a refreshing reflection on the importance of Brand, and should serve as a reference for proactively managing Brand relevancy to customers.
\n<\/em><\/p>\n[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″][et_pb_testimonial admin_label=”Testimonial” author=”Terry L. Brock, MBA” job_title=”CSP, CPAE, Chief Skype Enterprise Blogger Professional Speakers Hall of Fame; Certified Speaking Professional” url_new_window=”off” quote_icon=”on” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”on” border_color=”#3f8fa3″ border_style=”solid” portrait_width=”65″ border_width=”2px” custom_margin=”|5px||5px” custom_padding=”|5px||5px”]<\/p>\n
Brain Branding is the next stage for serious marketers who not only want to brand themselves or their companies, but also want to do it in a smarter way. Understanding different types of buyers and what makes them buy greatly increases opportunities to improve your bottom line.
\n<\/em><\/p>\n[\/et_pb_testimonial][et_pb_testimonial admin_label=”Testimonial” author=”Rogelio Rodriguez” job_title=”VP Development” url_new_window=”off” quote_icon=”on” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”on” border_color=”#3f8fa3″ border_style=”solid” portrait_width=”65″ border_width=”2px” custom_margin=”|5px||5px” custom_padding=”|5px||5px” company_name=”ANTAD Mexico”]<\/p>\n
In Mexico, retail is a fast-paced world. A key factor to success is to connect to the consumer’s mind. BrainBranding is a valuable tool to generate effective buying strategies; it analyzes the brain’s purchasing styles and provides paths to consider to get true multi-consumer engagement – all within an easy four-step process.
\n<\/em><\/p>\n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] BrainBranding\u2122 The Book & Manual [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] \u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”1_2″][et_pb_testimonial admin_label=”Testimonial” author=”William %22Mac%22 McDonald” job_title=”Annual Coordinator of Marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55"}],"version-history":[{"count":20,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=\/wp\/v2\/pages\/55\/revisions\/857"}],"wp:attachment":[{"href":"https:\/\/www.kenbanks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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